The mission of the Football Museum is to investigate, preserve, and disseminate football as a cultural expression in Brazil, interacting with all audiences, to instigate and inspire ideas and experiences from football.
The aim is to be a constant and global reference: in treating football as a heritage and in terms of accessibility, sustainability, and respect to cultural diversity. We strive to be a museum that interacts with tis audiences to develop their actions.
Therefore, our values are:
DIALOG: promotion of access and participation to all audiences, internal and external, respecting diversity;
SUSTAINABILITY: efficient management of physical, human, and financial resources;
TRANSPARENCY: make processes, actions, and results public;
CORPORATE GOVERNANCE: continuous improvement of management processes;
DYNAMISM: proactive proposals and solutions to achieve our mission;
EXCELENCE: relentless search for quality.