The mission of the Football Museum is to investigate, preserve, and disseminate football as a cultural expression in Brazil, interacting with all audiences, to instigate and inspire ideas and experiences from football.

The aim is to be a constant and global reference: in treating football as a heritage and in terms of accessibility, sustainability, and respect to cultural diversity. We strive to be a museum that interacts with tis audiences to develop their actions.

Therefore, our values are:

DIALOG: promotion of access and participation to all audiences, internal and external, respecting diversity;

SUSTAINABILITY: efficient management of physical, human, and financial resources;

TRANSPARENCY: make processes, actions, and results public;

CORPORATE GOVERNANCE: continuous improvement of management processes;

DYNAMISM: proactive proposals and solutions to achieve our mission;

EXCELENCE: relentless search for quality.